To be of any benefit your website needs visitors.
Plain and simple. The majority of websites operated by small to medium size businesses rely heavily on receiving traffic from Google. Obviously, competition is fierce to be found in the top results, where great SEO is crucial for success.
For the search engine giant to even consider your site and give you your share of visitors, Google needs to:
- know your site exists
- understand what the page is about
- believe that it is relevant to the users search term
The ultimate goal is to have Google place your webpages high up in the search results due to their high relevance to the search term typed in by the user. I’m referring here to organic (naturally occurring) results, as opposed to the paid advertisements that often appear in the sidebar and at the top of the search engine result page (SERP). The great thing about this organic traffic is it’s free.
Google loves WordPress
There are a number of reasons why we use WordPress as the basis for our websites. It’s a fantastic content management system and thoroughly deserves its status as being the most widely used CMS in the world.
WordPress was originally developed as a blog platform and a search engine magnet. Google and other search engines love it. Because WordPress has such a search engine friendly design, it’s used by everyone from small businesses through to huge corporates. Household names such as Ford, Sony and the New York Times all operate vast blog-based WordPress websites. Small businesses such as Kiwi Garden Sheds and Davies Urology also love WordPress for its versatility and ease of use..
Every webpage or blog post (I’ll now just refer to both of these as a page) that you add should be optimised to tell Google what the page is about. Every website we build includes a powerful SEO tool that enables you to do this.
As an absolute minimum requirement you need to enter meta-data about the page. Meta-data does not show on your website – it is only seen by search engines and used in the search results. There are various types of meta-data, but the two that must be present are the meta-title and meta-description. Between them they tell Google and searchers what your page is about.
The detail is in the meta-data
The meta-title is very important as it provides summarised information about the page and is the first line that appears on the SERP. Typically it includes a concise summary of the web page content as well at the relevant keyword.
The meta-description provides more detailed information about the page, and can contain a compelling reason for users to visit your page. It’s a chance to do some selling and convince people that they must check out your page.
Like everything there is always industry best practice and some tips and tricks when it comes to optimising webpages. Anyone who really understands search engine optimisation will tell you it is part science, part art and the best results are achieved long term with continual monitoring.
Fortunately the powerful SEO tool we include with our websites makes it very easy to add this meta-data to each page. It gives you a ranking on how well you have optimised the page and provides suggestions on how it could be improved. It’s a fantastic, user-friendly tool that enables anyone to enter the information Google needs to correctly index the page.
Check if your website is blacklisted
No website or business wants to be on Google Blacklist.
Google finds thousands of new malicious websites every day (learn more). Some of these badware websites are created for malicious purposes, but most are legitimate business, personal, academic, and other sites that have been infected without the knowledge of their owners. Google partners with StopBadware to help website owners learn how to clean up their sites and prevent future badware infection.
If Google has detected badware on your site, you or your visitors might see a warning saying “This site may harm your computer.” If you’ve been blacklisted by Google, one of your best sources for help is Google Webmaster Tools. If you do not have a Webmaster Tools account, you can create one for free.
Google also has a comprehensive help section for owners of hacked sites at www.google.com/webmasters/hacked/. This informational series can help you understand why and how sites are hacked, how to build a support team, and how to assess and fix damage done to your site by malware or spam.
Poor quality content is bad for SEO and therefore Google ranks website lower.
Google is now sophisticated enough to tell if you content is poorly written. It will check if your web content:
- has spelling or punctuation errors
- is keyword stuffed
- contains too many ads or outbound links
- contains any one of a raft of poor quality signals
If you think your webpage content is not up to scratch, it’s time to review it. The SEO rules just got a lot tougher, and what was acceptable a year ago is not now.
Accessible at: www.akaiamiparadise.com is a website I created from scratch for a customer in the Cook Islands. The website created an opportunity of me to expand my reach into creating creating something unique for the Cook Islands and for Aitutaki holiday. The customer not only wanted a brand new website, they also wanted to be visible on Google maps and Google search. Lastly I wrote a blog about The Rock stuntman Tanoai Reed. https://www.akaiamiparadise.com/2019/08/25/the-rock-stuntman-visited-akaiami-paradise/. This website was created with lots meta data, SEO ranking tools, checked and make sure the website is not blacklisted. Check out website for aitutaki holiday deals