News flash — your email address from high school or gmail won’t cut it in the real world of business. Even if “firstname.lastname@example.org” serves as a nostalgic reminder for your peak athletic years, it’ll look like an eyesore on your resume and business cards and prompt any recruiter, potential business customer and hiring manager to automatically chuck it in the trash.
Fortunately, though, a professional email address isn’t limited to just your first and last name. There are plenty of ways you can choose one that any recruiter or hiring manager would consider professional.
Reasons to Use a Professional Email
Here are five reasons to use your own pro for your professional email address:
- Avoid looking unprofessional: Business email addresses don’t look professional if they come from a generic email host, such as Gmail or Yahoo. To ensure consistent branding, businesses need to create a professional email address that uses their own domain.
- Email availability: With your own domain, every email address handle (what appears before the @) is readily available. If you use a generic provider such as Gmail, common usernames like JDoe@Gmail.com won’t likely be available, leaving you with something like JDoe4855@Gmail.com, which looks even less professional than just having a generic domain.
- Allows for continuity: If a business has every possible username available to them, then it is able to use a particular email format for all of its staff, such as email@example.com and firstname.lastname@example.org. This continuity reflects a clean, organized brand.
- Identifiable and more memorable email: On a practical level, custom domains allow your recipients to quickly identify your email and associate it with your business—especially if your business name is part of your domain.
- Maintain control: Those with email addresses tied to an internet service provider (ISP), such as @comcast.net or @verizon.net, have no control over the continued availability of their email; they are dependent on the continued use of their ISP. Custom domains, however, allow businesses to maintain their email even if they change web hosts.
Benefits of Using a Professional Email Address
It’s important to use a professional email address for your business email because it gives more credibility to your business. A professional email address also gives your business name more exposure, as professional email addresses typically include a business name-centric domain. This helps build brand awareness and customer trust, thereby increasing sales.
Here are five reasons why it’s important to have a professional business email address:
- Professional first impressions: A professional email address gives your business a professional appearance, ensuring the public takes your business seriously.
- Consistent branding: Being consistent with your branding is key and email is part of that. Every employee should have a business email address following a cohesive company-wide format, such as email@example.com. This makes your business name more recognizable and your brand appear clean and organized.
- Gain trust: By presenting your business professionally, you are giving people more confidence to trust in your business. This can help drive more sales.
- Increases brand awareness: Since your professional email address uses your business’ domain name (which features your business name), every time an email is sent, you build brand awareness.
- Control: Centralizing email addresses helps give businesses more control over user email accounts, as they are managed in one main hub.
Professional Email Address Ideas and Examples
Combine your names.
- First name + last name = firstname.lastname@example.org
- First name . last name = email@example.com
- First name – last name = firstname.lastname@example.org
Shorten your names.
Combine your name with your profession, city, or degree.
Surprisingly, choosing a professional email address can be quite challenging, especially since you can’t spice it up like you can with your personal one. But, as you can see, there are still plenty of ways for choosing a strong professional email address, and, hopefully, we helped you find one.